Successful e-commerce. The technical side

Posted by:

Successful e-commerce

There exists no exact definition of e-commerce. Generally it is described as any kind of business transaction where information is exchanged electronically.

In a narrow understanding e-commerce is an online trading and it is a very vulnerable segment of the business. This is due to the fact that the largest part of the e-commerce market (about 90%) consists of small businesses with a relatively modest scale of operations. They often have limited financial resources, but their activity can be started with a minimum start-up capital.

A very important condition for a successful trading business in web is the correctness of the first steps. To be assured that this business will justify itself, you need to think through and to establish the whole trade process – starting with a deal with the supplier up to the delivery of the goods to the final buyer and receiving payment. And if all these issues can be solved by an entrepreneur himself, the task of attracting customers requires extensive experts’ work.

Making a choice towards online trading, the entrepreneur must realize that he runs the risk of being left with nothing if he doesn’t have a qualitative website and its promotion. Hence it follows that the field of ecommerce business requires engaging of IT and PR professionals.

No one would argue that a qualitative design, featuring original ideas and bright colors, plays an important role in the buyer’s choice. But at the same time, even if the site seems attractive for a client, any defect in the work of IT specialist can result in a negative guest experience. These critical factors are well thought-out structure of the site, the ease of navigation, speed of pages response, and even intuitive interface. It seems that it’s not worth talking about such fundamental things as the reliability of the site.

In short, a user side of the site must meet the highest requirements of the most sophisticated online shopaholics. As for the extra features, nowadays very few e-commerce entrepreneurs deny themselves in a high-quality administrative panel. It greatly simplifies the work of the owner with his site. He can not only manage the pages and site users here. A qualitative admin panel will provide the administrator with a full control over orders and their turnover, tracking of each item, creation of reports based on the continuous gathering of statistics and carrying out various tasks on document flow. But that is not relevant to our topic, because it is a part of deeper branch of ecommerce which will be soon illuminated in our blog - order management system.

Topics: Web